Behind the Success: Decoding IKEA's Blueprint to Global Domination

Behind the Success: Decoding IKEA’s Blueprint to Global Domination

Introduction IKEA, the Swedish furniture retailer, has become a global household name known for its affordable and stylish products. Since its inception in 1943 by Ingvar Kamprad, IKEA has experienced remarkable success in achieving global domination in the home furnishing industry. With its unique combination of flat-pack furniture and self-assembly, IKEA revolutionized how people approach […]